Nothing sucks more than getting a ton of visitors to your website without anyone buying anything. In fact, for 95% of website owners, this is the biggest problem they have. But what if there was an easy way to attract people who were in the process of buying a product or service right away? People who had their credit card in their hand looking for the right place to purchase... Would that be helpful? In this article, you'll learn exactly how to attract those people to your website.
So, how do go about you attracting 'real' visitors to your website; the type of people who are pre-disposed to buying something from you, or giving you their real email address because they want to hear more of what you have to say? Is there some hidden secret that helps you attract a whole bunch of these top quality prospects?
The answer to this question is disarmingly simple, but unfortunately pretty much everybody trying to make money online doesn't see it. So I'm going to spell it out for you so there's no way you can miss it in the future. If you want to build a profitable online business, you have to be found for the right keywords.
So what are the 'right' keywords?
You want to rank for (or BUY using PPC) the exact keywords people are typing into Google when they are about to BUY something. There are thousands of research keywords, and millions of other useless keywords that you want to steer clear of. This is where nearly everybody goes wrong - they build content around useless, non-buyer keywords, and then wonder why they don't get buyers to their websites. Duh! You must focus on buyer keywords, or you're going to be wasting lots of time and money.
Let's look at an example to make this crystal clear. If a person is sitting at home or work and searches for 'digital camera', they are probably just doing some research to see what's around. It's not very likely they are going to buy a digital camera based on that kind of search. But if somebody types in 'digital camera reviews', they are more likely to be buying a camera soon, and are narrowing down the universe of digital cameras to the few that are best suited to their needs.
But if somebody searches for 'fuji finepix s5000 digital camera', they are probably very close to buying that exact camera, and they are just looking for the right offer. You are very likely to get that sale If your website (or your Adwords Ad) ranks high up in Google's search results, and what you say in your listing is compelling enough to get the prospect to click through to your website.
But there's one last thing to remember. If your website shows your visitor that you are a likable, knowledgeable person who's there to help them find the best camera for their needs, it will also increase your chances of getting the sale. Creating content around these long-tail buying keywords will help you to attract buyers who are past the research stage, and who are ready to spend money right now.
So, how do go about you attracting 'real' visitors to your website; the type of people who are pre-disposed to buying something from you, or giving you their real email address because they want to hear more of what you have to say? Is there some hidden secret that helps you attract a whole bunch of these top quality prospects?
The answer to this question is disarmingly simple, but unfortunately pretty much everybody trying to make money online doesn't see it. So I'm going to spell it out for you so there's no way you can miss it in the future. If you want to build a profitable online business, you have to be found for the right keywords.
So what are the 'right' keywords?
You want to rank for (or BUY using PPC) the exact keywords people are typing into Google when they are about to BUY something. There are thousands of research keywords, and millions of other useless keywords that you want to steer clear of. This is where nearly everybody goes wrong - they build content around useless, non-buyer keywords, and then wonder why they don't get buyers to their websites. Duh! You must focus on buyer keywords, or you're going to be wasting lots of time and money.
Let's look at an example to make this crystal clear. If a person is sitting at home or work and searches for 'digital camera', they are probably just doing some research to see what's around. It's not very likely they are going to buy a digital camera based on that kind of search. But if somebody types in 'digital camera reviews', they are more likely to be buying a camera soon, and are narrowing down the universe of digital cameras to the few that are best suited to their needs.
But if somebody searches for 'fuji finepix s5000 digital camera', they are probably very close to buying that exact camera, and they are just looking for the right offer. You are very likely to get that sale If your website (or your Adwords Ad) ranks high up in Google's search results, and what you say in your listing is compelling enough to get the prospect to click through to your website.
But there's one last thing to remember. If your website shows your visitor that you are a likable, knowledgeable person who's there to help them find the best camera for their needs, it will also increase your chances of getting the sale. Creating content around these long-tail buying keywords will help you to attract buyers who are past the research stage, and who are ready to spend money right now.
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